Wednesday, March 9, 2016

On-Page SEO 2016 – DIY Guide

When dealing with on-page SEO, you often get a huge amount of information on how to get it done the right way. But with tons of articles telling you how to get it done the right way, the first question that pops up will be, which one of them?

Well, I’ll make it simple for you and you can do it yourself. This will also help you test what works best for you and you can even make some twists.

On-Page SEO for 2016 - DIY Guide
  • Keep you URL’s short and keyword rich. According to Google, they give more weight to the first 3-5 words in the URL.
  • Put your target keyword closer to the beginning of the Title tag. You don’t need to put it first, but having it closer to the beginning of you title tag makes it more optimised. Remember, your title tag is one of the most important on-page SEO factor. 

  • Add outbound links to your post. Adding outbound links to related pages is a relevancy signal that helps Google figure out your post/page’s topic. It also shows Google that your page is a hub of quality information.
  • Add your target keyword on the first 100 words of your article. Make sure that the keyword is placed naturally.
  • Use social sharing buttons. There are numerous case studies conducted by known webmasters that shows ranking boost to post/pages shared on social media. This study shows an increased social sharing by 700% by just adding a social sharing button to a site. Besides, getting your post/page on social media may result to links pointing to them.
  • Post long content/articles. Recent study shows longer content tends to rank significantly compared to short ones.
  • Add modifiers to your title.  Add words like “best”, ”2016”, ”tips”, ”guide”, ”review”, ”top” and other modifiers you can think of. This modifiers could help you rank for long tail versions of your target keyword.
  • Use LSI keywords within your post/article. What are LSI keywords? These are words that are considered synonyms or related by Google. LSI keywords can help you limit your keyword density and improve the quality of your post/article.
In addition to the list, you may also want to include page speed, bounce rate and other technical SEO stuffs that could help you improve the overall user experience of your site.

That’s it. I hope that with this guide, you will be able to improve your on-page SEO and eventually get that traffic and conversion that you’re wishing for. 

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