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Wednesday, March 9, 2016

On-Page SEO 2016 – DIY Guide

When dealing with on-page SEO, you often get a huge amount of information on how to get it done the right way. But with tons of articles telling you how to get it done the right way, the first question that pops up will be, which one of them?

Well, I’ll make it simple for you and you can do it yourself. This will also help you test what works best for you and you can even make some twists.

On-Page SEO for 2016 - DIY Guide
  • Keep you URL’s short and keyword rich. According to Google, they give more weight to the first 3-5 words in the URL.
  • Put your target keyword closer to the beginning of the Title tag. You don’t need to put it first, but having it closer to the beginning of you title tag makes it more optimised. Remember, your title tag is one of the most important on-page SEO factor. 

  • Add outbound links to your post. Adding outbound links to related pages is a relevancy signal that helps Google figure out your post/page’s topic. It also shows Google that your page is a hub of quality information.
  • Add your target keyword on the first 100 words of your article. Make sure that the keyword is placed naturally.
  • Use social sharing buttons. There are numerous case studies conducted by known webmasters that shows ranking boost to post/pages shared on social media. This study shows an increased social sharing by 700% by just adding a social sharing button to a site. Besides, getting your post/page on social media may result to links pointing to them.
  • Post long content/articles. Recent study shows longer content tends to rank significantly compared to short ones.
  • Add modifiers to your title.  Add words like “best”, ”2016”, ”tips”, ”guide”, ”review”, ”top” and other modifiers you can think of. This modifiers could help you rank for long tail versions of your target keyword.
  • Use LSI keywords within your post/article. What are LSI keywords? These are words that are considered synonyms or related by Google. LSI keywords can help you limit your keyword density and improve the quality of your post/article.
In addition to the list, you may also want to include page speed, bounce rate and other technical SEO stuffs that could help you improve the overall user experience of your site.

That’s it. I hope that with this guide, you will be able to improve your on-page SEO and eventually get that traffic and conversion that you’re wishing for. 

Friday, March 16, 2012

Matt Cutts: Over Optimized Websites Will Get Penalized In A Month Or Two

Danny Sullivan from Search Engine Land, Matt Cutts from Google and Duane Forrester from Bing held a very popular panel at SXSW. According to Matt Cutts, over Optimized Websites Will get penalized in a month or two. Listen to the SXSW named Dear Google & Bing: Help Me Rank Better audio below.

Friday, November 4, 2011

Google's New Algorithm Update Impacts 35% Of Searches

Google announced today its latest search algorithm update or change that the company says will impact 35% of Web searches. The change builds on top of its previous “Caffeine” update in order to provide its users more up-to-date and relevant search results, specifically those in areas where freshness matters. This includes things like recent events, hot topics, current reviews and breaking news items.

According to Google, the new algorithm knows that different types of searches have different freshness needs, and weighs them accordingly. For example, a search for a favorite recipe posted a few years ago may still be popular enough to rank highly, but searches for an unfolding news story or the latest review of the iPhone 4S should bring the newer, fresher content first, followed by older results.

For searches about recent events and news, Google may now show search results towards the top of the page that are only minutes old, the company says. For regularly occurring events, like the Presidential election, the Oscars, a football, company earnings, etc., Google knows that you’re likely most interested in the most recent event, even if you don’t specify keywords indicating that.

That means a search for “Apple earnings” won’t (in theory) require you to also type in “Q4 2011″ in order to see the latest information. It will be implied that you meant this latest quarter, without the need for the extra text.

For items that see regular updates, like consumer electronics reviews, reviews of a particular kind of car, etc., Google will also feature the most current and up-to-date information above the rest.

This “freshness update,” is an extension of what Google begin last year with Caffeine, an under-the-hood improvement that, among other things, helps Google index content quicker, so results were more realtime. This year, Google also brought out its Panda update, which was meant to decrease the rankings of so-called “content farms” – SEO-optimized entities that critics said filled Google search results with low-quality results.

Now, it’s clear that Google understands that the most relevant search result is more often the one that’s relevant now – the one that’s bringing you new information. The update’s impact on Google Search is fairly substantial, with Google claiming that roughly 35% of search results will be affected by the changes.

Google used to have a search vertical specifically for the most recent updates at, where it was indexing Twitter updates. However, when the contract with Twitter expired, Google shuttered the site (it now redirects to the Google homepage). Google said at the time that it planned to re-open the site with Google+ search results alongside other realtime sources of information. But with the new Google search update, a specific vertical for realtime information feels less necessary.

Friday, July 1, 2011

Matt Cutts: Try something new for 30 days

Watch Matt Cutts as he talks about trying something new in 30 days. The video was originally posted at

Matt Cutts: Try something new for 30 days

Monday, May 30, 2011

Twitter for Better SEO?

Do you know that links tweeted on Twitter matter for SEO? When determining rankings in their search results, Google and Bing include social signals - namely, links that get tweeted on Twitter. Danny Sullivan confirmed this in his December 1, 2010 post on Search Engine Land, and it was likely a factor for a while before that.

To put this new aspect in perspective, Google uses hundreds of signals to determine how it should rank a website. These signals include inbound links to the site, the title tag of a web page, as well as the site speed.
Getting people to link to your site is really all about having great content that people want to share, whether on their blogs or websites, or on Twitter. As Google and other search engines increasingly take note of social activity and the links shared on sites like Twitter, having a good social media presence will become increasingly important for ranking well in search results.

Many companies have been employing social media as a part of their marketing strategy, and for good reason. Now that social activity has so much impact on search engine optimization (SEO), companies that take SEO seriously know they must use social media as part of their strategy for getting onto the first page of search results.

Note for those who are not familiar with Twitter: "tweets" are the 140-character (or less) messages that people post on Twitter. Twitter offers help for new users on its site.

So, How Can I Use Twitter To Help My SEO?

The ways of search engines are puzzling, and people are always trying to figure out which specific tactics will help more than others. But just as we know that other ranking factors are considered in light of giving searchers the best information for their queries, you can bet that search engines will elevate the best content on the social networks - especially the content that's shared by real people who have influence.
Based on case studies, the more quantity and quality of tweets that link to your website, the more of a lift you can expect to see in your search engine rankings for the linked-to page or pages.

  • Mind the Text - When you tweet a link, it's likely that search engines use the text you enter to determine what your link is about. It's very similar to the way that search engines regard anchor text on web pages - the text on which a link is built tells the engines what the linked page is about. This in turn can help the linked page rank better for the keywords contained in the anchor text.
  • Who Says? - Who links to you on Twitter matters. You probably know already that it's more beneficial if influential tweeple - "people" in Twitter-speak - tweet about you, or retweet your tweets, because they will reach a wider audience. The same is true for the SEO value of Twitter. Google and Bing both say they look at the author's authority or quality when evaluating links that appear in tweets.
The search engines are mum on how they determine author quality, but here are some indicators of authority that SEO experts think search engines consider:

  •  Presence of an avatar or portrait. Spam accounts often don't have one.
  • Has the account been verified? Did the person confirm their email address? (People can't see this, but Twitter has this information, and the search engines may be able to get it.)
  • More followers.
  • Quality followers. (This means people who follow someone for a good reason - NOT purchased followers!)
  • Ratio of following to followers.
  • It may be better if the URL in someone's profile doesn't match domain they're tweeting about, because then it's certain the person isn't engaging in self-promotíon.
  • Twitter handles that don't have numbers. (Many spam accounts on Twitter have user names like Name8765.)
  • A bio with complete information. 
  • Engagement. (Accounts that don't ever reply to other people certainly seem spam-y to me.)
  • Included in lists created by quality tweeple.
  • The PageRank of a Twitter profile.
Think of it this way, who would you rather have link to your website?

The idea of author quality is much like PageRank for web pages. If a web page has 100 links, each from a different page with a PageRank of 0, they probably provide the same SEO value as a single link from a web page with a high PageRank. A link tweeted by a respected and well-followed person on Twitter will be worth more - both for your reputation and your SEO - than 100 tweets from spam-y bot accounts.

Something to keep in mind is that using bots or cheap labor to create a ton of Twitter accounts and tweet links to your site would be nothing but a spam-y waste of time and money. You won't get any SEO value, and you could be identified as a cause of Twitter spam.

If you notice a spam-y Twitter account, click "report [username] for spam".

What Can I Do To Encourage Tweets and Links?

  1. This should be pretty obvious - I hope. Create great content that people will want to share.
  2. Make it easy for people to tweet and share your content. Consider including a Twitter button, a call to action, or some simple way for people to share a link to your website.
  3. Engage with your followers and attract new, quality ones. See our Twitter Marketing 101 article for guidance.
  4. Keep tabs on who has mentioned or linked to you and thank them. You can also ask them to link to the newest thing you've created.