Monday, November 10, 2008

Keyword Research

Keyword Research is the first important task in optimizing your web site and pay-per-click(PPC) campaign. You need to know what keywords your target group is using.
Your keywords are the words and phrases that people might use to find your products, brands, services, or information, via search engines.

Keyword Identification

The first step in keyword research is to identify keywords. Keyword identification is about finding the right keywords that your target group is using. You can probably develop a few ideas very quickly. If you run a pet shop, you may identify keywords such as: "dog food" and "cat food".

Find Keywords

The second step in your keyword research is to find keywords that people actually use and to organize your keywords by their popularity.

To find keywords and their popularities use the keyword search box from Aleksika to learn the search behavior of your audience. Find out what they call things, how they identify subjects, how precisely or broadly they generally search.

You can also get good keyword ideas from the top keywords collection that contains the top 100.000 keywords of the year or the keyword directory where you can find keywords organized by subject.

You can also use popular keyword research tool like wordtracker, keyword discovery and the likes.

Choose Keywords

You will have to choose keyword phrases that are most relevant to your Web site - two and three-words keyword phrases that best describe your products and services. Many searchers enter one-word queries into the search form but the chance of competing successfully for one-word search engine keywords is very hard. The number of competing websites is simply too high.

Instead of wasting your efforts on one word keywords, it is best to use or target long tail keywords which is more manageable, less competitive, and will surely provide you with positive results.

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