Saturday, February 18, 2017

Google's how to hire an SEO video

Google shared a video titled "How To Hire an SEO. Maile Ohye of Google said, clients or business should give SEO companies or consultants 4 months to a year to promote their websites and see improvements. Watch the video below:

How to Hire an SEO

The SEO hiring process according to Google should be:

  1. Conduct a two-way interview with your potential SEO. 
  2. Check that they seem genuinely interested in you and your business. 
  3. Check their references. Ask for a technical and search audit.
What do you think?

Wednesday, March 9, 2016

On-Page SEO 2016 – DIY Guide

When dealing with on-page SEO, you often get a huge amount of information on how to get it done the right way. But with tons of articles telling you how to get it done the right way, the first question that pops up will be, which one of them?

Well, I’ll make it simple for you and you can do it yourself. This will also help you test what works best for you and you can even make some twists.

On-Page SEO for 2016 - DIY Guide
  • Keep you URL’s short and keyword rich. According to Google, they give more weight to the first 3-5 words in the URL.
  • Put your target keyword closer to the beginning of the Title tag. You don’t need to put it first, but having it closer to the beginning of you title tag makes it more optimised. Remember, your title tag is one of the most important on-page SEO factor. 

  • Add outbound links to your post. Adding outbound links to related pages is a relevancy signal that helps Google figure out your post/page’s topic. It also shows Google that your page is a hub of quality information.
  • Add your target keyword on the first 100 words of your article. Make sure that the keyword is placed naturally.
  • Use social sharing buttons. There are numerous case studies conducted by known webmasters that shows ranking boost to post/pages shared on social media. This study shows an increased social sharing by 700% by just adding a social sharing button to a site. Besides, getting your post/page on social media may result to links pointing to them.
  • Post long content/articles. Recent study shows longer content tends to rank significantly compared to short ones.
  • Add modifiers to your title.  Add words like “best”, ”2016”, ”tips”, ”guide”, ”review”, ”top” and other modifiers you can think of. This modifiers could help you rank for long tail versions of your target keyword.
  • Use LSI keywords within your post/article. What are LSI keywords? These are words that are considered synonyms or related by Google. LSI keywords can help you limit your keyword density and improve the quality of your post/article.
In addition to the list, you may also want to include page speed, bounce rate and other technical SEO stuffs that could help you improve the overall user experience of your site.

That’s it. I hope that with this guide, you will be able to improve your on-page SEO and eventually get that traffic and conversion that you’re wishing for. 

Friday, March 16, 2012

Matt Cutts: Over Optimized Websites Will Get Penalized In A Month Or Two

Danny Sullivan from Search Engine Land, Matt Cutts from Google and Duane Forrester from Bing held a very popular panel at SXSW. According to Matt Cutts, over Optimized Websites Will get penalized in a month or two. Listen to the SXSW named Dear Google & Bing: Help Me Rank Better audio below.

Friday, November 4, 2011

Google's New Algorithm Update Impacts 35% Of Searches

Google announced today its latest search algorithm update or change that the company says will impact 35% of Web searches. The change builds on top of its previous “Caffeine” update in order to provide its users more up-to-date and relevant search results, specifically those in areas where freshness matters. This includes things like recent events, hot topics, current reviews and breaking news items.

According to Google, the new algorithm knows that different types of searches have different freshness needs, and weighs them accordingly. For example, a search for a favorite recipe posted a few years ago may still be popular enough to rank highly, but searches for an unfolding news story or the latest review of the iPhone 4S should bring the newer, fresher content first, followed by older results.

For searches about recent events and news, Google may now show search results towards the top of the page that are only minutes old, the company says. For regularly occurring events, like the Presidential election, the Oscars, a football, company earnings, etc., Google knows that you’re likely most interested in the most recent event, even if you don’t specify keywords indicating that.

That means a search for “Apple earnings” won’t (in theory) require you to also type in “Q4 2011″ in order to see the latest information. It will be implied that you meant this latest quarter, without the need for the extra text.

For items that see regular updates, like consumer electronics reviews, reviews of a particular kind of car, etc., Google will also feature the most current and up-to-date information above the rest.

This “freshness update,” is an extension of what Google begin last year with Caffeine, an under-the-hood improvement that, among other things, helps Google index content quicker, so results were more realtime. This year, Google also brought out its Panda update, which was meant to decrease the rankings of so-called “content farms” – SEO-optimized entities that critics said filled Google search results with low-quality results.

Now, it’s clear that Google understands that the most relevant search result is more often the one that’s relevant now – the one that’s bringing you new information. The update’s impact on Google Search is fairly substantial, with Google claiming that roughly 35% of search results will be affected by the changes.

Google used to have a search vertical specifically for the most recent updates at, where it was indexing Twitter updates. However, when the contract with Twitter expired, Google shuttered the site (it now redirects to the Google homepage). Google said at the time that it planned to re-open the site with Google+ search results alongside other realtime sources of information. But with the new Google search update, a specific vertical for realtime information feels less necessary.

Friday, July 1, 2011

Matt Cutts: Try something new for 30 days

Watch Matt Cutts as he talks about trying something new in 30 days. The video was originally posted at

Matt Cutts: Try something new for 30 days